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Advantages of Advertising on Blogs Over Other Media

Starting a business is one thing and getting the products to sell is another. If it was a bake from home business, for example, you would probably have to go out there and try market the cakes or cookies door to door. There are many ways that you can get your products realized out there so that you can sell. It all starts with advertising, which comes in many forms. In this article, we are going to look at some of the advantages of advertising on blogs over other media.

Advantages of Advertising on Blogs Over Other Media

Advantages of Advertising on Blogs Over Other Media

Extra traffic with no extra cost

A blog can either have fixed or volatile traffic. Fixed traffic is whereby one pays a blogger to advertise the products. When the blogger posts a good article that attracts a lot of traffic, that is volatile traffic. It is the extra exposure that the post gets at no extra cost.

Advertisement rate is low and easy to get started

Getting started with blogging is very easy if you wish to blog yourself, but in the event that you need to advertise on a blog, the rates are low as compared to other media. Most blogs come with an “Advertise here” tab that enables people to buy advertising on the blogs with easy payment options.

Bloggers are early Adopters

Bloggers are the early adopters, meaning that they love using new products. Bloggers are actually the same people that read other blogs, and if they like your products and like them, they will most likely blog about them free of charge. They could even provide backlinks to your site (that is required for Search Engine Optimization), bringing you extra traffic.

How to Start a Blog

Blogs could be just what you need to take your baking business to the next level, and that is the reason why we are now going to look at the simple process of starting a blog according to blogging.org. Zac Johnson has been blogging for a long time and making good money from it, and he will guide us through the process in this part of the article.

Choosing the right blogging platform

WordPress and Blogger provide the resources to do that without necessarily having any programming knowledge. They are 100% free and provide an easy process for setting up a website or blog.

Selecting your domain name and blog hosting

The step that comes after choosing the platform is choosing the domain name (www.name.com) and hosting provider. There are many solutions to this, their prices varying with the services provided.

How to create a blog with purpose

Content is key for any blog and this means that you should create meaningful content that is original and relevant so that it can rank on search engines and attract an audience.


Advertising is key for the success of any business and blogging is probably a good starting point. You can pay bloggers, blog on your site, or blog as a guest on other platforms. This will make people know about your products and as the traffic increases, so do the conversion rates.