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How To Dress Up for Your Cake Shop

Decorating cakes isn’t the only thing you should be worried about when working in a bakery or cake shop. Part of the aesthetic of any shop is the employees. Welcoming customers with cheery, glowing faces can be very effective in attracting good business, and you’ll have repeat customers wanting more than just your cakes.

That being said, maybe you’re not all that sure about how to glam up for the bakery. Don’t worry, though. We’ve listed down the basic things you need to get ready for your bakery job so that you’ll be dressed up in no time!

  1. Always moisturize

The secret to a fresh face is always using moisturizer. Rinsing your face and then applying a light layer of decent moisturizer can make all the difference between a dull morning face and a fresh welcoming expression. If you’re someone that doesn’t rely on heavy makeup, you can even skip the foundation and go for a tinted moisturizer instead. If your bakery is in a sunny area, a moisturizing sunscreen can also help.

  1. Get the right makeup mirror

Before you get all excited about doing the perfect makeup look, you’ll need the right tools. A good makeup mirror can help you find each and every imperfection that you need to work on, as well as give you a better view of every pore and aspect of your face for a better understanding of what makeup looks you should go for.

Dream Makeup Mirror is an online blog site that elaborates on all types of makeup mirrors so you have a clearer picture of what you’re looking for. The site provides a detailed buyer guide that lists the important features like price, size, design, color, material, magnification, LED lighting and power supply. The blog also makes it easier for you to find specific products and brands by listing some of the best makeup mirrors out on the market, including:

  • The Magnifying Lighted – Daisi Makeup Mirror
  • The HL65N Jerdon Lighted Wall Mount 8-Inch Makeup Mirror
  • The Fancii Magnifying 10X Lighted Makeup Mirror
  • The Oval Shaped Conair – Double-Sided Makeup Mirror
  1. Choose the right foundation

Baking is a lot of work. You’ll definitely be breaking a sweat working in the kitchen and decorating those cakes perfectly. That’s why it’s better to go for a long-lasting full coverage foundation that manages to give you a clean fresh look while making sure you don’t make a mess of yourself with all the sweat.

  1. Go for a minimal eye look

Since you’re not really going for too much glam and you’re solely focused on being presentable, you can definitely take it easy on the eyeshadow. A simple nude or brown hue with a minimal eyeliner application can be more than enough to give you that pop without going overboard. Plus you won’t have to worry about smudging your eyes during all that baking!

  1. It’s all in the smile, so look for the right lip shade

A smile can do wonders for any business. When you’re greeting customers, you’ll want a fresh vibrant color for your lips to accentuate your smile and give a friendly welcoming vibe. Pinks and nudes are great for a cute bakery look, and also minimal enough to keep a natural glow.

With all these makeup essentials, you’re now more than ready to start baking some cakes!…

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How To Make Your Cake Shop A Success

There is very high competition in almost everything. In order to be ahead of your competitor you have to go the extra mile in everything. That means that you have to be strategic in everything that you do. In as much as the products that you make are mostly the ones that will sell you, the marketing of a business is the backbone for the success of a business. Some of the ways that you can make your cake business to be a success include:

Make the best cakes

Most business thrive and get more customers because of word of mouth. People trust more where they have been referred by others. If they had a good experience then you are also likely to get a good experience and vice versa. It is therefore important to make an impression by making the best cakes possible. You can create an edge by customizing and playing around with your recipes so that whatever you have cannot be found in other shops. You can also play around with the names and have creative names for the products.


Branding is a very strong marketing strategy that can make your business a big success and take you ahead of your competitors. There are many ways in which you can brand your business but the first should be the look of your business. It should be appealing and with the right colors and furniture as well as staff look. Looks go a long way more than people estimate it to be. Yu should choose the right colors and everything. Luckily there are branding experts who are specialized in that and will make sure that your business is a success.

Digital marketing

In the current age it is impossible to ignore digital marketing. There is social media which is a great avenue for finding the appropriate customers. You will therefore need to create engaging pages on the different social media platforms and do the due diligence to engage the right prospective. In some cases, you may have to pay in order to advertise the pages so that you may get prospective customers more easily. Another thing that you need is a killer website and that is not enough. Have the right content then advertise it so that you can get traffic to your site. In that case you will need SEO which means that You will need a SEO agency such as advertising agency Kranu Oy to do the work for you. SEO will make sure that your site has good search engine rankings hence will lead to more customers leading to a high ROI. It is also more cost effective as opposed to traditional advertising measures. You will also be able to track the performance of the websites hence help you do proper goal setting and strategizing.

Customer service

In every business, customer is king and hence a customer should be treated in the best way possible so that they can give a good referral out there.…

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How to Choose The Right Pavement Contractor for Your Cake Shop

There are many things that determine the success of your cake shop and one of the things is its image. Image is everything. It is therefore important that you give a lot of concentration on its image in as much as the quality of your work is important. To maintain a good image, you will have to do repairs to your asphalt paving from time to time to make sure that you are par as far as standards are concerned. Some of the factors to keep in mind include:

Credentials of the contractor

Before choosing a contractor, you should first look at his credentials to know how qualified they are to do what they are doing. When looking at the credentials you should check their qualifications such as their studies, their license, their membership in the relevant bodies etc. The internet has made it so easy and another alternative would be to approach the company of internet and ask them for their credentials. No one would want to contract someone they are not sure of their credentials as it is both a waste of time and money.

Quality of work

As much as quality of work differs from an individual to another, you should get the quality that best satisfies you. The quality of the work of the contract will not only be determined by the quality of materials used but by also the techniques of the contractor. You can confirm the quality of work by asking the kind of materials used and asking the contractor for referrals of the work they have done before.


The kind of reviews that you will get about the contractor will give you a glimpse of what to expect from the contractor. If there are many positive reviews it will basically mean that you can expect a positive result from the contractor. It’s therefore to check out the reviews of the contractor which you can get from site such as Yelp, or from the contractors website as well as Google. Another option would be asking for referrals from the contractor of the work they have done before.


The more the experience the contractor has the better. More experience basically means that they have done the work repeatedly and thus they are more likely to do it well. With more experience they have probably learn more tricks and skills that those who don’t have a lot of experience don’t have. It is therefore important to check the kind of experience the contractor has.


Contractors have different charges depending on many factors. Some of the factors may include the type of materials used and the amount of work done among many other factors. In some cases a company may charge more because it is a stronger brand. It is important to understand how exactly the company does its pricing so that you get value for your money and also avoid any hidden costs.…

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6 Orange Foods to Start Selling In Your Cake Shop

A lot of focus is being put on healthy living and healthy eating in our modern society.  Plenty of customers today are constantly looking for healthy foods when they are buying takeaways or visiting a restaurant.  The demand for healthier foods is also resulting in a dramatic change in the menus of lots of restaurants, diners, food shops and even cake shops.  More of these businesses are starting to change their menus to accommodate customers when it comes to healthy and lean eating.  If you have been looking for a way to also switch over to a healthier and greener menu then you can definitely consider putting more orange foods on the menu.

Why sell orange foods?

Oranges are going to be the next big thing in health circles.  Just check out all of these Orange Benefits and you will quickly see exactly why so many people are starting to look for ways to include oranges in their diets.  With all the amazing health benefits of oranges and the delicious taste of oranges, it is clear to see that your cake shop should definitely start stocking up on orange-flavored pastries and cakes.  Here are 6 orange food types to start selling in your cake shop.

Candid orange slices

Candied orange slices are delicious and a perfect treat to replace store-bought candy.  The orange slices are also perfect for decorating deserts and cakes.  You can definitely start selling packs of candied orange slices and give customers a healthier snack alternative when they visit your shop.

Orange loaf cake

Orange loaf cake is incredibly simple to make and the perfect tea time treat.  Orange loaf cake is easy to make and this cake is packed with lots of vitamins and minerals that will keep your customers healthy and happy.

Orange smoothies

Nothing beats a refreshing smoothie on a hot summer day.  Orange smoothies are perfect for boosting immune systems and getting the body ready to take on winter with fewer colds.  This is also a very easy to make the snack that is bound to have plenty of sales in your shop.

Orange dreamsicle cake

This cake is fluffy, delicious and very healthy since the recipe includes lots of oranges and less sugar.  Orange dreamsicle cake looks amazing and is a perfect recipe if you want to sell more orange flavored goods.

Orange marmalade

Orange marmalade is a very traditional recipe that is popular to this very day.  You can definitely consider adding a few bottles of orange marmalade to the shelves for a very organic look for your shop and so customers can have more variety to choose from.

Orange juices

Orange juice is the perfect alternative for those that don’t like to drink tea or coffee, yet loves to enjoy a slice of cake.  Orange juice is healthy and works perfectly with a great variety of cake types such as fruit cakes, yogurt-based cakes and more.

With more orange flavored foods on the menu, you will certainly delight all of those fitness fanatics that visit your store when they are looking for something delicious and healthy at the same time.…

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